Deploying a National Charity's Brand Refresh to the Web
How we took a bold new brand identity created by our agency partner and turned it into a high-performing, accessible WordPress website — on time, on brief, and completely behind the scenes.
| Detail | About the Agency |
|---|---|
| Agency type | Full-service design and branding agency — brand identity, guidelines, print and digital assets |
| End client sector | National charity — community services, volunteering, fundraising |
| End client reach | 900+ communities across the UK |
| Platform | WordPress |
| Our role | White-label WordPress development — taking finalised designs and building the production website |
The Challenge
A well-established national charity had commissioned a complete brand refresh. With demand for their services increasing, their existing brand identity had become dated and was no longer communicating their mission effectively. People were misidentifying what the charity actually did.
Rather than appointing a single agency, the charity assembled a trio of creative partners — each bringing a different specialism: brand strategy, visual identity design, and brand activation. This "power partnership" approach ensured every brand touchpoint was considered while remaining economical with budget and resources.
Our agency partner was responsible for the brand activation work: designing the new website, creating comprehensive brand guidelines, and producing a suite of digital and print templates. They needed a trusted WordPress development partner to take their polished designs and build a production-ready website — one that would be accessible, performant, and ready for a high-profile public launch.
The Solution
We received the finalised designs, brand assets, and a bespoke set of brand guidelines from our agency partner. Our brief was clear: build the website exactly as designed, make it accessible to everyone, and deliver on time for a Q1 2026 launch window.
Working as a white-label extension of our partner's team, we handled the full technical build — translating polished designs into a fast, accessible, fully functional WordPress site. The agency presented the finished product to the end client as their own work. Nobody needed to know we were involved.
What We Built
- Full WordPress theme development. Custom build faithful to the new brand identity — implementing a bold colour-pairing system, custom typography, and bespoke illustration style across every template.
- Accessibility-first implementation. Semantic HTML, proper heading hierarchy, keyboard navigation, screen-reader support, and colour contrast ratios meeting WCAG standards. The charity serves vulnerable communities — digital barriers weren't an option.
- Interactive location finder. A postcode-based search allowing visitors to find their nearest service location from 900+ sites across the UK.
- Donation integration. Streamlined donation flows optimised for conversion, making it as easy as possible for supporters to contribute.
- Responsive design. Consistent experience across mobile, tablet, and desktop — critical for a charity whose audience accesses the site from a wide range of devices.
The Model That Works
For a design-led agency, the white-label development model has a clear advantage: it lets them say "yes" to full website delivery without building an in-house dev team. The agency's brand stays built on creative — but now they can serve their clients' digital needs too.
- No disruption to core services. The development work ran in parallel. TOA managed the build timeline independently, so the agency's core team stayed focused on design and client management.
- Technical credibility on demand. When questions came up about accessibility standards, WordPress architecture, or hosting, we provided the expertise behind the scenes.
- On-time delivery. The charity had a specific launch window tied to campaign activity. We coordinated with the agency partner's timeline and hit every deadline.
The Results
The refreshed website launched on schedule in Q1 2026, delivering immediate, measurable improvements across the charity's key digital channels.
Performance Impact
| Metric | Result |
|---|---|
| Recruitment ad conversion rate | 5% increase — more volunteers signing up from the same ad spend |
| Cost per sign-up | Reduced from £2.00 to £1.62 — a 19% saving |
| Donation page conversions | 5% increase in completion rates |
| Social media engagement | 5% increase across channels |
What Changed
Accessible by design. The charity serves communities where digital exclusion is common. The website was built to be usable by everyone — no barriers, no friction. This directly contributed to higher conversion rates across volunteer sign-ups and donations.
Brand consistency across every touchpoint. The website faithfully reflects the new brand identity — the colour-pairing system, illustration style, and messaging all match perfectly across digital and print. Visitors experience one coherent brand, regardless of how they interact with the charity.
Scalable, maintainable platform. The WordPress build was structured to give the charity's in-house marketing team confidence to manage content independently — adding new locations, updating pages, and publishing news without needing developer support.
A stronger partnership. The successful delivery reinforced the agency's relationship with both the end client and with TOA. A project that could have been high-risk — multiple agencies, tight timeline, public launch — was delivered smoothly because each partner focused on their strengths.
"The brand refresh launched on schedule and in time to capture key market opportunities. The website features clearer, more accessible messaging — the organisation now looks and sounds bolder and more recognisable, giving us everything we need to reach and support more people across the UK."
Could This Be Your Agency?
If your clients need websites you can't currently build in-house — let's talk. No pitch deck, no pressure. Just a 15-minute conversation about how it could work for you.